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Social marketing is the hottest trend and method of marketing on the internet today! If you ignore this trend you are going to be in for an unpleasant surprise over the next few years!
Social Marketing is the process of using various social media and networking web sites to promote your products, services and business in general. Some examples of these web sites include: Facebook, Myspace, YouTube, Bebo, Spoke, Digg, Del.icio.us, StumbledUpon and Squidoo. There are literally thousands of these web sites on the internet today with hundreds being created every week!
One of the biggest common misconceptions with Social marketing is that only "teens" are doing it. When you think of myspace, you think of a site comprised of only young teens. Did you know that over 40% of the users on myspace are over 35 years old? What about Facebook; the fastest growing group on Facebook is over 40 years old!
These trends cannot be ignored. No longer are consumers simply going to google and doing a search, they are looking to other places to find what they are looking for. Your business needs to be positioned correctly on these social sites they are using or your sales will suffer!
To prove that social marketing is literally taking over the internet, do a google search for a some random phrases like: laptop bags, college guide, used books, cell phone reviews and so on. Study the people that are in the top ten of the search engines. You will be astonished to see the number of web sites in the top ten that are social in nature - videos, squidoo pages, blogs even myspace profiles are in the top ten.
The focus on getting a social marketing campaign going needs to be on how you design your profiles and pages on the various web sites. Only then do you focus on driving traffic to those pages.
Why should people visit your Myspace page? Are you simply trying to use it as a sales tool? If so, no one will want to visit it more than once. If you are providing valuable articles on you myspace page, and coupons on your page people will keep coming back for more!
When done correctly, social marketing will be a valuable tool in your arsenal of marketing weapons! It's one of our many web site marketing strategies we use to help you increase your business!
Contact us today to start putting a plan into action to increase your profits!
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