Social marketing is the hottest trend and
method of marketing on the internet today! If you ignore this
trend you are going to be in for an unpleasant surprise over
the next few years!
Social Marketing is the process of using various social media
and networking web sites to promote your products, services
and business in general. Some examples of these web sites include:
Facebook, Myspace, YouTube, Bebo, Spoke, Digg, Del.icio.us,
StumbledUpon and Squidoo. There are literally thousands of these
web sites on the internet today with hundreds being created
every week!
One of the biggest common misconceptions with Social marketing
is that only "teens" are doing it. When you think
of myspace, you think of a site comprised of only young teens.
Did you know that over 40% of the users on myspace are over
35 years old? What about Facebook; the fastest growing group
on Facebook is over 40 years old!
These trends cannot be ignored. No longer are consumers simply
going to google and doing a search, they are looking to other
places to find what they are looking for. Your business needs
to be positioned correctly on these social sites they are using
or your sales will suffer!
To prove that social marketing is literally taking over the
internet, do a google search for a some random phrases like:
laptop bags, college guide, used books, cell phone reviews and
so on. Study the people that are in the top ten of the search
engines. You will be astonished to see the number of web sites
in the top ten that are social in nature - videos, squidoo pages,
blogs even myspace profiles are in the top ten.
The focus on getting a social marketing campaign going needs
to be on how you design your profiles and pages on the various
web sites. Only then do you focus on driving traffic to those
pages.
Why should people visit your Myspace page? Are you simply trying
to use it as a sales tool? If so, no one will want to visit
it more than once. If you are providing valuable articles on
you myspace page, and coupons on your page people will keep
coming back for more!
When done correctly, social marketing will be a valuable tool
in your arsenal of marketing weapons! It's one of our many web
site marketing strategies we use to help you increase your
business!
Contact us today to
start putting a plan into action to increase your profits!
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